Introducing the world of Anthropologie to the German audience
The innovative American retail chain known for its unique blend of women´s clothes, accessories and home décor wants to find its way into the central European market and thus launches anthropologie.de, the company’s first non-English online shop.
We created a unique press event in partnership with Berlin’s baking queen Cynthia Barcomi, resulting in extensive online and offline media buzz and a dramatic improvement in brand recognition for Anthropologie within the German market.
